Restaurant operation
As at July 2009, the Group has a network of over 350 stores in prime locations across key cities such as Hong Kong, Shenzhen, Guangzhou, Shanghai, Fuzhou, Dalian, Hangzhou and Nanjing, with turnover of more than HK$1.7 billion. Our stores are distinguished by three major attributes:
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Convenient locations
Ajisen stores are primarily located in high traffic sites such as CBD, major shopping centres, residential complexes and office buildings. Better store location helps grow our customer base while reinforcing our brand as a best-in-class fast casual food chain. |
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Relaxing ambience
The unique designs of our stores combine classic Japanese elements with a modernist touch. Tastefully done, they help whet the appetite of our customers and provide a cultural and leisurely ambience that sets our stores apart in a class of our own. |
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Scrumptious food
With more than 60 dishes on our regularly renewed menu, there is something delicious for everyone. Using our original recipe cream white soup as core ingredient, we have created a tantalizing range of ramen dishes that satisfies the most discerning diners. What’s more, our signature Pork Cartilage Ramen has been certified by the Food Nutrition Committee of the China Cuisine Association as a nourishing dish. |
To enhance the support for our network of restaurants, we have set up manufacturing and processing facilities in Shanghai, Shenzhen, Beijing, Qingdao, Chengdu, Kunming and Hong Kong.
Packaged Noodle Products
Apart from its fast casual food restaurant business, Ajisen (China) is also engaged in the manufacturing and sales of packaged noodles through a standardized and industrialized operation. It currently has a distribution network of more than 6,000 points of sales across over 100 cities in 23 provinces. The products are also exported to other countries such as Singapore, Japan and Australia.
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